Our latest limited edition umbrella was created by London-based menswear designer, George Clarke.
George competed alongside 33 artists at iD Dunedin Fashion week last year and took away the Blunt Design Award with this cutting-edge design.
The umbrellas design is inspired by George’s ‘Freedom of Expression’ collection where he explores the different identities influenced by street culture. Available in our lightweight, compact Metro model with a matching sleeve.
Just one year ago, with a passion for streetwear and a love of textiles, particularly denim, George Clarke is turning heads at the top with an incredible list of achievements. his style epitomises a new generation and a the reform of fashion as we know it!! embracing new technologies, sustainable practice and collaboration with many leading companies, GEC® the brand that George founded has an exciting future.
ARTS THREAD talks to Menswear designer George Clarke about his streetwear label GEC®, his success at ID International Emerging Designer Awards 2019 and his top tips for 2019 fashion graduates.
George Clarke has been selected to represent Bath Spa University with the Santander Entrepreneurship Awards with GEC Clothing.
Since 2011, Santander has held an annual business pitching competition called the Santander Universities Entrepreneurship Awards. These awards are aimed at giving a financial boost to student and graduate business ventures in their early stages from our UK partner universities.
Participants can win a range of prizes including seed funding, mentoring and start-up support. Since the competition's launch, we've given away more than £420,000 to entrepreneurs from across the UK.
Winner of the Blunt Designer Award, where my graphic design will be used for the fabric to produce a limited edition Blunt Umbrella to be sold in New Zealand, United Kingdom, USA, Canada and Asia.
BLUNT limited editions
Showcasing art in a new way, we partner with top fashion designers and artists from far and wide to create limited edition custom-designed versions of our award winning Blunt™ umbrella. The weather might be dull, but the Blunt™ canopy doesn't have to be.
A SWINDON-BORN fashion-lover went on to create his own menswear collections and become an acclaimed designer.
Write-up from the Swindon Advertiser newspaper about fashion designer George Clarke and his achievements.
As part of our Shout About Swindon campaign. George Clarke told of has fond memories of growing up in the town and enjoying textiles lessons at Kingsdown School, which inspired him to turn his love of fashion into a full-time career.
The 31-year-old from Stratton St Margaret said: “Swindon has changed so much since I grew up there but it’s still very close to my heart, I know it like the back of my hand, it’s a homely and welcoming place and my family all live there, so I’m always happy to return to it. I have lots of fond memories and I remember trying to get a skate park built there when I was younger because I was into that as well as fashion.”
34 collections by 37 designers, from 23 institutions in 16 countries, George Clarke will be with thirty-six other designers, who are in their final year of studying or have graduated in the last 12 months, will be showing their collections at the iD International Emerging Designer Awards in Dunedin this March.
Entries in the iD International Emerging Designer Awards explore themes as diverse as technology, war, sustainability and abandoned buildings through their cutting edge collections.
Kiwi designers and judges Tanya Carlson, Benny Castles (WORLD), Margi Robertson (NOM*d) and Kate Sylvester, as well as VIVA editor Amanda Linnell selected the shortlist. Each emerging designer will show five garments which will be assessed by the panel during a day of judging at The Regent Theatre on Thursday 14 March.
iD International Emerging Designer Awards judge Tanya Carlson said it was interesting to note that whether finalists came from Auckland, Melbourne or Singapore there was a consistency with the themes their fashion explored. www.idfashion.co.nz/george-clarke
George Clarke’s GEC® Clothing gives attitude to the pervasive cultural attitude that is consumerism. Featured at London’s GFW and recontextualised at HiYoU Oriental Food Emporium, his collection of tailored denim seeks to subvert our understanding of the denim industry today, giving foresight into its future. The last two years, DUCFS has been the most profitable student-run charitable event in the UK, raising a record-breaking £106,000 for the leading UK mental health charity MIND in 2018. This year the movement celebrates an executive committee of 25 members and 50 models, aiming to raise £115,000 for the Environmental Justice Foundation and catalyse a shift in attitudes around environmental sustainability.
NOT JUST A LABEL (NJAL) IS THE WORLD’S LEADING DESIGNER PLATFORM FOR SHOWCASING AND NURTURING TODAY’S PIONEERS IN CONTEMPORARY FASHION, NOW DISPLAYING DESIGNER GEORGE CLARKE GEC® CLOTHING.
Set up in 2008 to infuse new life into the fashion system, NJAL has provided a critical platform for over 30,000 designers to date and has become an indispensable tool for the industry. The NJAL platform helps designers to gain exposure in the fashion industry at no cost and finance their progression independently.
Representing designers from more than 150 countries, NJAL reflects the modern face of fashion and supports thriving artists also outside of the major fashion capitals. NJAL gives designers a platform where they can connect with a global audience and showcase their designs from anywhere in the world.
Rob Phillips – artist and Creative Director of the School of Fashion Design Technology in the London College of Fashion - who invites students from all over the UK to submit illustrations that capture the wonder of the fashioned body.
George Clarke displayed three hand illustrated drawings which where exhibited in the ART SPACES gallery in Glasgow.
The next leaders, the denim space is set to see, we’re highlighting George Clarke.
The young designer participated in the recent Graduate Fashion Week in the U.K. city, where 10 students entered their designs in Lenzing’s Sustainable Denim Competition. Lenzing partnered with Graduate Fashion Week to create a competition that furthers its vision of driving more sustainability in fashion and design. Participating designers had to consider both the style of their entries and the materials that would make the product.
Clarke designed a raw indigo sustainable denim jacket with yellow stripe details and a lined yellow denim collar, plus a sustainable denim hoody and jeans with the same yellow detailing. To make the styles, Clarke used denim from Turkey’s Orta, with TENCEL™ branded lyocell fibers.
George Clarke showcased an 8 outfit collection on the catwalk at the Graduate Fashion Week 2018, Graduate Fashion Foundation is a charitable organisation and an essential part of the fashion industry. It is the springboard for new talent, the life force the whole industry relies on.
Over the past 27 years, more than 100,000 newly graduated and undergraduate students have been supported and guided by the charity. GFF aim’s remains the same today; dedication to encouraging young people, helping them find employment and get the best start possible in the fashion industry.
An unrivalled platform for the promotion of new talent, Graduate Fashion Foundation bridges the gap between graduation and employment and is responsible for launching the careers of some of the most successful designers of our time including Christopher Bailey MBE, who was the winner of the first ever gold award and now a lifetime patron of the charity; Stella McCartney, Giles Deacon, Matthew Williamson and Julien MacDonald to name a few.